It happens here: Consumer-centric Innovation in Charlotte and beyond

I’m back in Charlotte after attending another set of weddings (3 in a week!)  And while all of them were fun, I’ve had time to consider a career as a Professional Wedding Guest.  The wedding industry has always been a showcase of new ideas, so that’s the topic of today’s 2-Minute MindMap (2MMM = my combo of brainstorm + blast of things I’ve seen  recently.   I use these to demonstrate the fun of lateral thinking.)  

You have unique needs when you attend a lot of weddings.  What can you build a product or service around?

• A name change service for new brides makes a nice shower gift.
• Hire guests if you don’t have enough friends and want to impress others.
• An intentional area for professional photos where the bride & groom can also greet each guest.  Purchase photos like you would at a cruise instead of favors.
• Dancing lessons for the guests at the rehearsal dinner.