It happens here: Consumer-centric Innovation in Charlotte and beyond


New needs in the air: Charlotte’s smoking ban by Nheeda Enriquez
May 21, 2009, 12:35 am
Filed under: empathy, retail and restaurants | Tags:

To the delight of many and the chagrin of others, the state approved a ban on smoking in bars and restaurants yesterday.  In January of 2010, I’ll have witnessed the ban go into effect into 3 different cities, including New York and Chicago.  At a high level, establishments worry about losing smoking patrons (or for some, winning back their non-smoking ones.)  On a more detailed level, new needs will arise when smokers must step outside to have a cigarette.  I went ahead and defined a few of those needs from prior observations and discussions with bartenders and their regulars.  Breaking it down into pieces helps answer the bar owner’s larger question: “How do I keep customers happy?”

smoker3One amusing solution comes from a friend from NYC, who places this sign on his glass when he steps out.  And for those who think the market should determine how much smoking should be allowed, here’s a proposal for a pollution cap and trade plan per bar.


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[...] need “to feel safe” is emotional, and it’s not always obvious how that that manifests itself in a brand or solution.  And it [...]

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