Comments on: New needs in the air: Charlotte’s smoking ban http://nheeda.com/2009/05/21/new-needs-in-the-air-charlottes-smoking-ban/ Fri, 21 May 2010 21:51:28 +0000 hourly 1 http://wordpress.com/ By: Tapping into an emotional need: a revenue-generating example in Charlotte Transit « It happens here: Consumer-centric Innovation in Charlotte and beyond http://nheeda.com/2009/05/21/new-needs-in-the-air-charlottes-smoking-ban/#comment-82 Thu, 03 Sep 2009 03:11:18 +0000 http://charlotteinnovation.wordpress.com/?p=64#comment-82 [...] need “to feel safe” is emotional, and it’s not always obvious how that that manifests itself in a brand or solution.  And it [...]

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