Filed under: arts and creativity, boomers, branding, Charlotte, empathy | Tags: advertising, boomers, charlotte business journal, creativity, mad men, recession marketing, the 60's, volkswagen ads
“It’s easier for a boomer to understand a 25-year old than it is for a 25-year old to understand a boomer” he said. He reflected on the advertising heydey of the Madmen-era, and the cleverness of Volkwagen’s 60′s campaigns. Stewart suggested that today’s ads are geared towards shock value and may insult the intelligence and value set of the Boomer market.
Career accomplishments aside, I was equally impressed that Lee Stewart practices what he preaches. Contrary to instinct, a down market is when advertising sees greater penetration. Follow up ads in this series will run in July and September.
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