It happens here: Consumer-centric Innovation in Charlotte and beyond

before/after photo via rubbersidewalks inc

When I called this blog “It Happens Here,” I didn’t realize that “here” would be quite so literal.  But near my home on Commonwealth, in front of my innovative neighbors at Station 8, there were news cameras and reporters staring at the ground yesterday.  They were covering at a test pilot installation of a recycled rubber sidewalk.  Even to critics who might claim that it’s unappealing or too expensive for right now, it’s hard to argue that it solves a very basic need: its cracking concrete counterpart soon requires quick replacement thanks to the beautiful older trees on the block.  However, the rubber version flexes as the trees grow, allowing the roots to share in the same space.  Check back in 50 years and I’ll tell you if it’s still there!