2-minute mindmap: Consumption Smoothing
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August 10, 2009, 11:11 pm
Filed under: 2 min mindmap, consumer behavior, financial services | Tags: business week, consumer behavior, consumption smoothing, lifecycle consumption smoothing, mindmap, recession marketing, retirement
Filed under: 2 min mindmap, consumer behavior, financial services | Tags: business week, consumer behavior, consumption smoothing, lifecycle consumption smoothing, mindmap, recession marketing, retirement
I’m just now catching up on some back podcasts on Business Week, and I caught a curious phrase from an cover story from a few weeks ago that I hadn’t heard in a while: Consumption Smoothing. It’s a strategy rooted in retirement planning, where you try to balance saving and spending behaviors over a lifetime so that when retirement comes, you can enjoy a lifestyle that’s on par with what you’ve averaged over the majority of your working years.
In the spirit of the 2 minute mindmap, I played with the notion of how this concept could apply in lots of different places that we consume.
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