It happens here: Consumer-centric Innovation in Charlotte and beyond

A very simple, yet so often overlooked framework that I use is Easy-Medium-Hard.  Sometimes it’s just a really quick way to organize information and ideas into digestible chunks, and placing them on a relative scale to one another.  Here’s a few ways that I’ve used it lately:

• Sorting ideas and concepts Easy ideas that can be executed within a year; Hard ones take considerably longer.   One innovation professional in town talks about his innovation in meat temperatures: rare, medium, and well-done.
• Brainstorming Asking yourself “how might we make _______ easy for our user?”  (ie, Learn how to play one song, cooking a meal for 8 people in under an hour, etc.)  How might we make it harder?   By thinking about it in extremes, we cover a wider range and stimulate broader thinking.
• Feature sets Everyone approaches an interface or a new piece of software from a different skill level.  Rather than bombarding each person with everything under the sun, tailor the experience to suit the consumer/user’s familiarity.  Hide the rest to eliminate clutter (and make it available if it’s needed.)  A wonderful execution of this is Google’s “Become a Gmail Ninja” feature.

image via google

Leave a Reply Cancel reply

Enter your comment here...

Fill in your details below or click an icon to log in:

Email (required) (Address never made public)

Name (required)

Website

You are commenting using your WordPress.com account. ( Log Out / Change )

You are commenting using your Twitter account. ( Log Out / Change )

You are commenting using your Facebook account. ( Log Out / Change )

Cancel

Connecting to %s

Notify me of follow-up comments via email.