Filed under: Charlotte, consumer behavior, information design | Tags: dashboards, Deloitte and Touche, driver feedback sign, eat this not that, Engage Charlotte, Mass Career Customization
(In honor of the new GI Joe movie, I titled this post using a familiar line from the cartoon but it’s not in the film, nor does this have post anything to do with GI Joe.)
flickr photo cred: duncan
I love examples where presenting customized, relevant information at the right moment effectively changes consumer behavior. The driver feedback sign must be a good one, since I know that it slows me down every. single. time.
Today I caught another example in a presentation by the accounting firm Deloitte on its Mass Career Customization program (the talk was organized through Engage Charlotte.) MCC is a discussion tool their HR folks use to help employees talk through their individual career trajectories by adjusting specific levers, such as desired amounts of travel or desired workload. Employees and managers get on the same page by working through a visualization of the tradeoffs. Together they optimize goals, thereby affecting the firm’s and the individual’s choices.
Data dashboards are another way designers use information to encourage action. When else did personalized in-context data drive my behavior today?
- The distance display on the treadmill made me go a little bit further during my run.
- “Eat this-not that” articles make me think twice about that second donut.
- Miscellaneous studies about the how visualizing energy use affects my conservation efforts.
- I waited until the next block when I’d have more than one bar to make sure I didn’t drop a phone call.
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[...] September 4, 2009, 5:18 pm Filed under: consumer behavior, information design I’m eternally advocating the use of good information design and visuals, and every time I see a good one, I take notice and tell everyone I know. Especially [...]
Pingback by Yeah, but so what? Visualizing the impact « It happens here: Consumer-centric Innovation in Charlotte and beyond September 7, 2009 @ 5:20 pm[...] I’ve written about data visualization before, and there’s many many beautiful examples of it everywhere. Then what’s the lesson here? Sometimes as designers and businessfolks, we forget to finish drawing the conclusion and offer the viewer a point of view by which to process those great charts, graphs, and lines. Be that an insight, a recommendation, or a call to action, remember to give consumers the ending! Leave a Comment No Comments Yet so far Leave a comment RSS feed for comments on this post. TrackBack URI Leave a comment Click here to cancel reply. Line and paragraph breaks automatic, e-mail address never displayed, HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <pre> <del datetime=""> <em> <i> <q cite=""> <strike> <strong> [...]
Pingback by Don’t forget the conclusion! Data-driven decision-making for everyday choices « It happens here: Consumer-centric Innovation in Charlotte and beyond March 23, 2010 @ 2:22 am