Filed under: Charlotte, consumer behavior, retail and restaurants, sports | Tags: Charlotte, fantasy football, hickory tavern, jetblue, midtown sundries, retail and restaurants, social media, WFAE
In honor of the NFL season kicking off this week, I highlight Scott Graf’s amusing story on WFAE about local bars that host groups who conduct their fantasy football drafts. Though I’m not an active fantasy sports fan myself, I know plenty of people who are, and I’ve always found this market and the tons of products that target them fascinating.
I do, however, like to fantasize about the conversations that marketing and development groups have when they’re trying to decide whether or not to try something a little more innovative and counter to what’s commonly done. Can you imagine what that Jetblue meeting was like when they were deciding if they should try its “All-you-can-Jet ” unlimited travel pass?
It probably wasn’t quite as hard to convince the management of Midtown Sundries or Hickory Tavern to create special packages for fantasy football leagues, it’s still fun to reverse engineer what they might have been thinking, and then use that to inspire other ideas.
Boy, what would the package for a celebrity funeral at an amusement park look like?
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