Filed under: consumer behavior, delighters, design research, retail and restaurants | Tags: brown bag, consumer behavior, delighters, lowes foods, lunch, retail and restaurants
I’m off traveling for a week, so I wanted to take this opportunity to revisit three “timeless” posts on broader innovation topics. The second is about recognizing clever “delighters” and why something so little can actually mean quite a lot.
Enjoy!
Nheeda
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Lunchtime delighter!
May 29, 2009
I’m always on the lookout for delighters, which are unexpected little features you find in products and service that can really make your day. They’re generally not widely advertised (ie “fastest processor in this price range of laptops!”) but are left to be discovered by a user who then goes on to spread the love and create buzz around the product (hence this blog post.)
I visited Lowes Foods for the first time to grab a quick sandwich, and I was delightfully surprised to find this handy bag, saving the typical deciphering of a deli counter that’s new to you: understanding the protocols, what’s available and at what price. I checked off the boxes for the different ingredients I wanted. Contrast this with the self-serve touchscreen at Jason’s Deli (or Wawa, for those from the northern part of the country.) It reminds us that sometimes a good solution for 80% of the population can be simple, low-tech, and inexpensive. AND it can help you carry your lunch.
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