It happens here: Consumer-centric Innovation in Charlotte and beyond

About a month ago, Charlotte-based Bolt Group played host to the latest gathering of the Designers Accord, which Time magazine recently described as a “Kyoto Protocol of design” and is a coalition of design firms and companies who are looking to advance sustainability in their work by sharing best practices and successful case studies.

I met up with Monty Montague, Bolt’s principal, and he highlighted his firm’s efforts in helping their eco-friendly client Airdye build up their branding presence (and ultimately, customer base) using viral marketing techniques.  He talked about the unique challenges of addressing multiple audiences: contractors and designers in both the fashion and interior design industries.

Find a wrapup of the local event here and find Bolt’s own blog here.