It happens here: Consumer-centric Innovation in Charlotte and beyond

flickr photo cred: andjohan

I was lucky to catch up with Tracy Russ, a Charlotte-based marketing consultant, just before he took off for the global climate change negotiations this week in Copenhagen.  He talked about his most current project, The Copenhagen Story, which is a storytelling initiative in collaboration with former Sierra Club president, Lisa Renstrom.

Russ sees a big hole in the issue:  positive inspiration for change.  His innovative solution: get away from “scare tactics and gloom-and-doom scenarios” and give people a platform to see and hear about the future that carbon reduction efforts will ultimately provide.  And not merely from an environmental standpoint, but he hopes to collect stories about the economic and societal benefits as well.

After the conference, I believe the team is rebranding the project under the name “Convergence.”  Follow his progress here.