Filed under: 2 min mindmap, information design, Uncategorized | Tags: 2 minute mindmap, charlotte viewpoint, new year's resolutions
Closing out week 2 of the whole resolution thing, I thought I’d throw in a quick 2 minute mindmap. One of my resolutions is about working more with my hands, as I wrote about for Charlotte Viewpoint, but this mindmap is a simple brain dump on another related resolution: to eat better. Creating this helped me realize that I should put my vitamins in a place that’s easy for me to remember to take them.
Filed under: Charlotte, consumer behavior, delighters, empathy, information design, Uncategorized | Tags: airport, Charlotte, delighters, familiar, gps, mental model, NY Times, parking, parking lots
I saw this lovely sign over in the Green Parking lot in Uptown Charlotte the other day and I couldn’t help but smile. It was an unexpected yet ever-so-helpful delighter designed to help me remember where I parked.
Sometimes I’ll type a quick note in my phone to remind me where the car is. Or, in especially confusing lots like the Long Term lots at the airport, I’ll even GPS-tag the location. But when you’re in a hurry, nothing beats a simple picture with a caption, “It takes two to tango” to burn the image in my head.
Besides helping me find my car, this sign also reminded me of two NY Times articles I had seen recently:
- I find myself thinking often about how to make it easier for people to try a new product or service, and sometimes it’s appropriate to bring in something familiar to help transition folks from an older mental model into a new one.
- Of course, in the spirit of planning for unintended consequences, an article about the sad possibility of losing your navigational prowess when of adapting a common technology like GPS into one’s everyday life.
Filed under: consumer behavior, delighters, information design, Uncategorized | Tags: choice editing, information overload, neuromarketing, recipes, supercook, user interface
For weeks now, I’ve been preaching the wonders of Supercook to anyone who will listen (although the site’s been around for a little while.) It’s a lovely solution to the problem of sorting through infinite amounts of digital information to make everyday choices. In a nutshell, you tell Supercook what you’ve got in your fridge or cabinet, and it offers you a set of recipes you can make right now, without leaving the house.
Roger Dooley over at his Neuromarketing blog also shares a good analysis of choice editing in other interfaces, mostly using sliders and rating systems. What Supercook and these other examples do well is organize options so they’re customized to your preferences. At the same time, these sites succeed in giving you have access to the universe of choice should you want it.
Filed under: consumer behavior, information design | Tags: data visualization, information design, ipod, so much a second, studio:ludens, zune, zunepass
I’m eternally advocating the use of good information design and visuals, and every time I see a good one, I take notice and tell everyone I know. Especially if it translates what would have been hard to interpret data and answers the question: “Yeah, but so what?!” to make is useful.
This one by Dutch design firm Studio:ludens animates the amount of a good that is produced a second. If I just read the facts verbally, they wouldn’t be as interesting, but showing us what that means in the context of something I am familiar with (in this case, time) then it comes alive.
Another example I saw some time back is a Microsoft commercial attacking the iPod for its Zunepass music subscription service. Even though I’m a longtime Mac fan, this campaign actually got my attention by reframing a simple pain: it takes $30,000 to fill your iPod with songs.
Filed under: Charlotte, consumer behavior, information design | Tags: dashboards, Deloitte and Touche, driver feedback sign, eat this not that, Engage Charlotte, Mass Career Customization
(In honor of the new GI Joe movie, I titled this post using a familiar line from the cartoon but it’s not in the film, nor does this have post anything to do with GI Joe.)
I love examples where presenting customized, relevant information at the right moment effectively changes consumer behavior. The driver feedback sign must be a good one, since I know that it slows me down every. single. time.
Today I caught another example in a presentation by the accounting firm Deloitte on its Mass Career Customization program (the talk was organized through Engage Charlotte.) MCC is a discussion tool their HR folks use to help employees talk through their individual career trajectories by adjusting specific levers, such as desired amounts of travel or desired workload. Employees and managers get on the same page by working through a visualization of the tradeoffs. Together they optimize goals, thereby affecting the firm’s and the individual’s choices.
Data dashboards are another way designers use information to encourage action. When else did personalized in-context data drive my behavior today?
- The distance display on the treadmill made me go a little bit further during my run.
- “Eat this-not that” articles make me think twice about that second donut.
- Miscellaneous studies about the how visualizing energy use affects my conservation efforts.
- I waited until the next block when I’d have more than one bar to make sure I didn’t drop a phone call.