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	<title>It happens here: Consumer-centric Innovation in Charlotte and beyond &#187; Charlotte Talks</title>
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		<title>It happens here: Consumer-centric Innovation in Charlotte and beyond &#187; Charlotte Talks</title>
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		<title>Tapping into an emotional need: a revenue-generating example in Charlotte Transit</title>
		<link>http://nheeda.com/2009/09/03/tapping-into-an-emotional-need-a-revenue-generating-example-in-charlotte-transit/</link>
		<comments>http://nheeda.com/2009/09/03/tapping-into-an-emotional-need-a-revenue-generating-example-in-charlotte-transit/#comments</comments>
		<pubDate>Thu, 03 Sep 2009 03:10:46 +0000</pubDate>
		<dc:creator>Nheeda Enriquez</dc:creator>
				<category><![CDATA[Charlotte]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[community services]]></category>
		<category><![CDATA[cats]]></category>
		<category><![CDATA[Charlotte Talks]]></category>
		<category><![CDATA[emotional needs]]></category>
		<category><![CDATA[pat mccrory]]></category>
		<category><![CDATA[public transit]]></category>
		<category><![CDATA[WFAE]]></category>

		<guid isPermaLink="false">http://nheeda.com/?p=541</guid>
		<description><![CDATA[I attended a live taping of Charlotte Talks/WFAE Public Conversation and the topic, &#8220;Charlotte: On the way to Becoming&#8230;&#8221; stirred up wonderful dialogue about Charlotte&#8217;s future and quality of life through real estate, the environment, industry, and diversity. The panelists shared rich, colorful examples to illustrate how a few short-sighted decisions can negatively affect the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=nheeda.com&blog=7707725&post=541&subd=charlotteinnovation&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div id="attachment_542" class="wp-caption alignright" style="width: 183px"><a href="http://www.flickr.com/photos/bz3rk/" target="_blank"><img class="size-full wp-image-542" style="border:0 none;" title="bus_james willamor" src="http://charlotteinnovation.files.wordpress.com/2009/09/bus_james-willamor.jpg?w=173&#038;h=125" alt="flickr photo credit: james willamor" width="173" height="125" /></a><p class="wp-caption-text">flickr photo credit: james willamor</p></div>
<p>I attended a live taping of <a href="http://www.wfae.org/wfae/18_92_0.cfm" target="_blank">Charlotte Talks</a>/WFAE <a href="http://www.wfae.org/wfae/27_219_0.cfm" target="_blank">Public Conversation</a> and the topic, &#8220;<strong>Charlotte: On the way to Becoming&#8230;</strong>&#8221; stirred up wonderful dialogue about Charlotte&#8217;s future and quality of life through real estate, the environment, industry, and diversity.</p>
<p>The panelists shared rich, colorful examples to illustrate how a few short-sighted decisions can negatively affect the shape of the feel of a city.  But Mayor <a href="http://en.wikipedia.org/wiki/Pat_McCrory" target="_blank">Pat McCrory</a> also told a positive story about the brave effort to ensure <a href="http://www.charmeck.org/Departments/CATS/About+Us/home.htm" target="_blank">the transit system </a>(CATS and LYNX,) was always clean and free of advertising.  In doing so, they sacrificed a big revenue stream, but knew that people <strong>would feel safer</strong> if buses and light rail cars were clean and clearly branded.</p>
<p>The <a href="http://nheeda.com/2009/05/21/new-needs-in-the-air-charlottes-smoking-ban/" target="_blank">need &#8220;to feel safe&#8221; is emotional</a>, and it&#8217;s not always obvious how that that manifests itself in a brand or solution.  And it was probably difficult to calculate the ROI for developing (or in this case, <em>not</em> developing) that feature.  In hindsight, however, it&#8217;s easy to see how the choice positively affects ridership in the long run.</p>
<p>Listen to the <a href="http://www.wfae.org/wfae/18_93_0.cfm?do=detail&amp;id=10617" target="_blank">whole taping here</a>.</p>
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		<title>Innovation in the news</title>
		<link>http://nheeda.com/2009/07/17/innovation-in-the-news/</link>
		<comments>http://nheeda.com/2009/07/17/innovation-in-the-news/#comments</comments>
		<pubDate>Fri, 17 Jul 2009 13:12:42 +0000</pubDate>
		<dc:creator>Nheeda Enriquez</dc:creator>
				<category><![CDATA[Charlotte]]></category>
		<category><![CDATA[arts and creativity]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[Ben Craig Center]]></category>
		<category><![CDATA[BOLT Group]]></category>
		<category><![CDATA[Charlotte Magazine]]></category>
		<category><![CDATA[Charlotte Talks]]></category>
		<category><![CDATA[Concrete2Green]]></category>
		<category><![CDATA[Innovation Institute]]></category>
		<category><![CDATA[Know Your Farms]]></category>
		<category><![CDATA[McColl Center]]></category>
		<category><![CDATA[Pregel America]]></category>
		<category><![CDATA[UNCC]]></category>

		<guid isPermaLink="false">http://nheeda.com/?p=309</guid>
		<description><![CDATA[This week, Charlotte&#8217;s put some focus on local innovators and its impact on our town.  Charlotte Talks hosted three Innovation Leaders on its program on Tuesday. Monty Montague – Co-founder and Design Principal, BOLT Group Paul Wetenhall – President, Ben Craig Center Business Incubator, UNC Charlotte Barbara Spradling – Director, Innovation Institute, McColl Center for [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=nheeda.com&blog=7707725&post=309&subd=charlotteinnovation&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div id="attachment_311" class="wp-caption alignleft" style="width: 183px"><img class="size-full wp-image-311" title="0809_cover_sm" src="http://charlotteinnovation.files.wordpress.com/2009/07/0809_cover_sm.jpg?w=173&#038;h=230" alt="photo via charlotte magazine" width="173" height="230" /><p class="wp-caption-text">photo via charlotte magazine</p></div>
<p>This week, Charlotte&#8217;s put some focus on local innovators and its impact on our town.  <a href="http://charlotteblogs.wordpress.com/2009/07/13/tuesday-july-14-2009-innovation-in-a-down-economy/" target="_blank">Charlotte Talks </a>hosted three Innovation Leaders on its program on Tuesday.</p>
<ul>
<li><span style="font-weight:bold;">Monty Montague</span> – Co-founder and Design Principal, <a href="http://www.boltgroup.com/" target="_blank">BOLT Group</a></li>
<li><span style="font-weight:bold;">Paul Wetenhall</span> – President, Ben Craig Center Business Incubator, UNC Charlotte</li>
<li><span style="font-weight:bold;">Barbara Spradling</span> – Director, Innovation Institute, <a href="http://www.innovationatmccoll.org/" target="_blank">McColl Center for Visual Art</a></li>
</ul>
<p>Also, Charlotte Magazine&#8217;s August issue is dedicated to local &#8220;Geniuses&#8221; that &#8220;will change this city forever.&#8221;  Though the stories aren&#8217;t on the magazine&#8217;s website yet, some of the individuals featured include <a href="http://www.pregelamerica.com/en/" target="_blank">PreGel</a>&#8216;s Gelato King Marco Casol, soccer innovator <a href="http://concrete2green.blogspot.com/" target="_blank">Akbar Majeed</a>, and the <a href="http://knowyourfarms.com/j/">Know Your Farms</a>&#8216; Christy Shi.</p>
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