Filed under: Charlotte, consumer behavior, delighters, empathy, information design, Uncategorized | Tags: airport, Charlotte, delighters, familiar, gps, mental model, NY Times, parking, parking lots
I saw this lovely sign over in the Green Parking lot in Uptown Charlotte the other day and I couldn’t help but smile. It was an unexpected yet ever-so-helpful delighter designed to help me remember where I parked.
Sometimes I’ll type a quick note in my phone to remind me where the car is. Or, in especially confusing lots like the Long Term lots at the airport, I’ll even GPS-tag the location. But when you’re in a hurry, nothing beats a simple picture with a caption, “It takes two to tango” to burn the image in my head.
Besides helping me find my car, this sign also reminded me of two NY Times articles I had seen recently:
- I find myself thinking often about how to make it easier for people to try a new product or service, and sometimes it’s appropriate to bring in something familiar to help transition folks from an older mental model into a new one.
- Of course, in the spirit of planning for unintended consequences, an article about the sad possibility of losing your navigational prowess when of adapting a common technology like GPS into one’s everyday life.