A quick visit to a recent past: Part 3

Nheeda Enriquez — Mon, 28 Sep 2009 16:33:10 +0000

I’m off traveling for a week, so I wanted to take this opportunity to revisit three “timeless” posts on broader innovation topics. The third is about how we might tackle an unusual constraint and make it work for us.

Enjoy!
Nheeda

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Innovating restaurant menus
May 13, 2009

photo via cleveland.com

Contrary to popular belief, innovation actually loves extreme constraint. This economic downturn is an example of one, and many new companies were borne out of a recession. New business owners find compelling needs to fill, and they recognize that they must survive or die in challenging times. Starutps learn to fail and adjust quickly, adapting in ways that may not have been considered before.

New regulations are another type of constraint that force companies to innovate (whether or not they agree with it.) I’m in NYC this week, and I am reminded of a law instituted last year mandating restaurants to post the number of calories of each of their menu items. I’ve heard anecdotes of some restaurants changing recipes in order to keep the interest of customers with their newfound awareness of caloric content.

It also reminds me of a story I heard about Charlotte’s own Ratcliffe on the Green delivering more value to attract customers that now carry lighter wallets. Instead of sacrificing on the quality of their local ingredients, they’ve switched to a Brasserie-style menu, an interesting paradigm-shift that I hope to taste soon.

Another example of marketing innovation in a recession

Nheeda Enriquez — Tue, 23 Jun 2009 02:41:35 +0000

screenshot courtesy of eatcharlotte.net

I’m a litte surprised at the number of examples I find that relate to either food or recession-marketing. Perhaps it’s simply a sign of what’s on my mind nowadays. In any case, here’s another one: EatCharlotte.net. Just launched Friday, this collective of independent, local restaurants are pooling their shrinking advertising budgets in an effort to drive patrons into their doors.

It happens here: Consumer-centric Innovation in Charlotte and beyond » restaurants

A quick visit to a recent past: Part 3

Another example of marketing innovation in a recession