Filed under: consumer behavior, delighters, innovation trends, retail and restaurants, Uncategorized | Tags: delighters, grocery store innovation, mccormick, portion size, spices
I was at Harris Teeter the other day and caught this little delighter – pre-measured spice packs combined with recipes. I wished this was around when I was in college, I would have saved myself tons of bland meals because I was too cheap to buy all the spices I needed. Aside from actually solving for a problem that exists, what I love about it is that it probably didn’t cost a fortune to develop. It simply re-proportions existing products. It reminds me of a marketing trend of packaging smaller portions of goods to bring down the price so that consumers in developing countries can afford them.
I realize that this is technically not a “delighter” per se, but the solution itself sure delighted me anyway!